life insurance marketing
Hi my name is Chris Brown; I am a business consultant and enterpuenur. If you are here you goal is to generate more life insurance sales. Life insurance marketing is an interesting subject due to the fact that many people feel that life insurance is only for when you die. As the Rich Dad’ s company states Life insurance is to give you more life.
We have so many marketing tools available for us today to market life insurance such as: internet marketing, social media, mobile marketing, geo target marketing and so much more. One thing we have to realise is the marketing is more than just letting people know what you do marketing is understanding human emotion and why people buy.
There are companies that will spend hundred of thousands of dollar to an advertising agency for them to create an ad even before any media is ever produced. Why are these companies willing to spend this type of money? It is because these advertising agencies understand human emotion and why people buy.
There is a science to advertising when we use the proper combination of world shapes and colors this can greatly impact the results we are getting from our life insurance marketing.
The book “Scientific advertising” says when we understand the science of advertising this can increase our results as much as 600%. This might sound like an exaggeration one company that we worked with would generate 1 lead every 3-4 day from one piece of marketing. Of course the had multiple ads. Once they started to implement this strategy they generate 40 leads in the same amount of time they use to generate 1.
As far back as the 1930′s the Disney company hired a color specialist to figure out which colors would give their charters great appeal.
During the 1970′s McDonald’s changed from a hamburger stand to a fast food restaurant. Even though their product were more expensive people felt they had great value.
The U.S court of law has out lawed the use of leading questions due to the fact that leading questions will give you an unfair advantage.
FREE Life Insurance Marketing Course. You will learn:
- Which colors will increase sales
- Let other people and business pay you to advertise your business
- Give away your product and earn more than if you sold them
- Never pay out-of-pocket again for your advertising
- PR exposure
- And more…